![]() This was my opportunity to connect with potential users. I filled in the description, added some images and my friend, Jana, made a nice GIF to help me stand out. And I’d also avoid the weekend traffic lull. New products hit the homepage at midnight so this would give me the full 24hrs of exposure. I chose 12:01 AM PST and Wednesday 7th August (the very next day). Now I had the foundations in place it was time to schedule my post on Product Hunt. ![]() After all, 100 upvotes and 100 email sign-ups is more valuable than 1000 upvotes and a site which can’t convert anyone. So I spent the day before my launch making sure my site was in the best possible shape to collect emails. So, what is my goal? Well, I wanted to maximise email subscribers. It’s what you do with that traffic which matters. They are coupons you exchange for traffic. But when you think about it, upvotes are really just a means to an end. In the past, I’ve fallen into the trap of using upvotes as my barometer of success. Step 2 - My goalĪs I prepared for my launch I wanted to clearly define what my goal was. 1000 email subscribers and 1000 twitter followers. ![]() Having a small following of “fans” who are happy to shout about your product on launch day goes a long way. Product Hunt multiplies current momentum. Secondly, I didn’t want to launch in a vacuum. I didn’t want to waste my “turn” with the very first iteration of my site. But I decided to wait.įirstly, it’s not every day you can launch on Product Hunt. ![]() This would have given me a quick buzz and my first few email subscribers. The old version of myself would have thrown it up on Product Hunt straight away. The site had just a few case studies, several bugs, and an email box which didn’t convert well. Step 1 - First 1000 fansĢ3rd May 2019 Marketing Examples v1.0 went live. It received more than 1,500 upvotes, was voted Product of the Week, and my email list zoomed from 1,300 to 3,300 in the space of 72 hours. Last Wednesday I launched Marketing Examples to Product Hunt. ![]()
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